Sales Strategies
Selling IoT – Who Is Your Real Buyer?
"You found product-market fit and built your Internet of Things (IoT) solution. But do you know who your buyer is?". IoT solutions create ...
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"You found product-market fit and built your Internet of Things (IoT) solution. But do you know who your buyer is?". IoT solutions create value that cut across organizational boundaries. Identifying a single buyer or owner in today’s traditionally structured organizations is difficult." This article, Selling IoT - Who is Your Real Buyer" written by Benson Chan and posted in April 2017 on Strategy of Things takes a look at which buying influences inside an organization are your best targets.
Selling IoT as a Service – 7 Best Practices
In the "Strategy of Things" website, Benson Chan posted a very interesting article that gives some great tips and hints about how to adjust ...
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In the "Strategy of Things" website, Benson Chan posted a very interesting article that gives some great tips and hints about how to adjust your sales strategy to sell an Internet of Things Application. "Take a look at "Selling IoT as a Service - 7 Best Practices".
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