Sales Strategies

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Selling IoT – Who Is Your Real Buyer?

"You found product-market fit and built your Internet of Things (IoT) solution. But do you know who your buyer is?". IoT solutions create value that cut across organizational boundaries. Identifying a single buyer or owner in today’s traditionally structured organizations is difficult." This article, Selling IoT - Who is Your Real Buyer" written by Benson Chan and posted in April 2017 on Strategy of Things takes a look at which buying influences inside an organization are your best targets. 

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